Bacardí & D'usse
An Asian American mixer was taking place in Chicago at Arami, a bib gourmand Japanese restaurant. D’USSE wanted to reach this audience with its most relevant product. 42nd Parallel decorated the space with cherry blossoms to cover the ceilings. We brought in an Asian American DJ to play some tunes and created a tatami room surrounded by paper cranes. The whole vibe was Japanese-inspired. D’usse and Bacardi drinks were on display at a main bar and satellite bar. 100+ Asian American professionals across multiple industries attended. The event generated over 1000+ social posts, over 30,000+ impressions and provided Bacardi with 24 on site mentions and 200+ cocktails served. Bacardi also got 230+ logo inclusions on flyers and promotional material for the event.