Universal’s marketing team wanted to reach out and generate some interest in their film, Last Christmas. 42nd parallel was tasked with bringing in Asian American influencers to the VIP seating at the private screening in Chicago to generate buzz for the film. For this effort, we hosted an advanced screening for a handful of influencers in Chicago across multiple industries to help get the word out with their significant community clout and had each influencer post about their experience. Each influencer received snacks and 42nd Parallel apparel before they went into the theatre. In total, these efforts generated over 600K+ in impressions and pushed Last Christmas into the social space and generated positive buzz for the film in the Midwest.