Shing Cheong Trading company has a long established history in Florida and has always followed the classic approach to business. The enterprise handles trade between the US, China, and other Asian territories and handles import and export relations. Our team was tasked with creating a logo and brand guidelines for the company to help establish a consistent look across all of their emails, creative assets, and collateral. We explored multiple ideas and looks, while remaining true to the classical, clean, and unpretentious personality. Developed 7 different concepts for Shing Cheong for consideration and ultimately narrowed it down to a specific look and feel that now is used throughout their customer facing communication.