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Over the years, our team has successfully executed branded Lunar New Year activations in key Chinatown venues—New Furama, Dolo, Sakura, and Phoenix Restaurant. These events centered around celebrating the Lunar New Year while promoting Dusse Cognac’s Zodiac Year bottles. Each year, our activations have evolved, creating memorable experiences that engage attendees and drive brand awareness.

Our activations include branded bars, where Dusse Cognac cocktails inspired by traditional Chinese ingredients are served, and interactive stations. These elements, paired with an exclusive Lunar New Year banquet featuring Dusse Cognac pairings, have generated over 700+ impressions annually.

Through these activations, we’ve connected Dusse Cognac with the rich cultural traditions of the Lunar New Year while providing an immersive, celebratory experience that continues to grow each year. The result has been increasing brand visibility, consumer engagement, and a deeper connection with the community.