Pernod Ricard

Martell Influencer Campaign
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To celebrate the Lunar New Year and kick off the festivities, we created three retail activations in one of the main accounts in Chinatown to give back to existing consumers and generate awareness with new customers with Martell. Throughout the three weeks leading up to Lunar New Year, we selected key Asian American influencers in Chicago to showcase Lunar New Year themed Martell cocktails and promote our in-store activations and drive beverage sales.

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