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About 42nd Parallel. Asian American Marketing.
Fearless, experienced and connected. The core driver of our composition is culturally-relevant innovation. We approach each challenge with ingenuity and proven insights to achieve a rich level of consumer engagement with the Asian American market.
MISSION: Celebrate Asian American culture, educate brands and help companies connect with this rich demographic group, and showcase the amazing contributions of Asians and Asian Americans in the USA.
VISION: A world where there is a full understanding of the beautiful tapestry of Asian America and the importance of this demographic group in the marketing industry, where brands regularly speak to, represent, and cater to the Asian American story.
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Some of our clients are American brands who want to reach Asian and Asian American consumers. Some of them are companies owned by Asian Americans. Some are those who simply want to create Asian-inspired campaigns or events.
Our partners are those that are involved in the Asian American community and those that contribute in a positive way.
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